Fidelity National Title
1,000 Agent Website System
Role
Lead UX Designer, Web Developer
Year
2018
Type
UX + Web Design · Design Systems
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Final Product
Outcome
Built over 1,000 sales agent and location websites for Fidelity National Title across America — a design system so durable that FNT San Diego is still running the same template almost ten years later.
Overview
Engaged to build a unified web presence for over 1,000 Fidelity National Title sales agents and offices across America. Each site needed to feel personal to the agent while sharing a single, scalable design system.
The Problem
Fidelity National Title's agent websites were fragmented, outdated, and lacked any cohesive brand identity. With thousands of agents operating independently across the country, there was no scalable way to maintain quality or consistency, leaving agents without the professional digital presence needed to compete and convert in their local markets.
APPROACH
01
Audit & System Design
Audited existing agent sites to identify the range of content types, branding needs, and technical constraints. Designed a flexible component system that could accommodate each agent's personal brand while remaining fully on-system for Fidelity National Title.
02
Scalable Template Architecture
Engineered a modular template architecture capable of powering 1,000+ unique agent sites from a single codebase. Built-in flexibility for bios, listings, testimonials, contact forms, and local office details, all maintainable without per-site developer intervention.
03
Nationwide Rollout
Coordinated a phased rollout across all agent locations, prioritizing high-volume markets first. Established a repeatable onboarding workflow that cut per-site delivery time and gave Fidelity's internal team a maintainable, future-proof foundation.