Puffy Delivery
Cannabis Delivery
Role
UX Designer, UX Researcher
Year
2019
Type
UX Research + Design
Final Product
Outcome
Delivered a full website transformation that earned Yahoo Finance coverage, drove statewide expansion, and re-positioned Puffy as a premium cannabis brand disrupting the digital delivery space.
Overview
Hired to lead design strategy and oversee website delivery for Puffy, pioneering as the first cannabis delivery platform of its kind, innovating through in-store kiosk integration within smoke shops.
The Problem
The cannabis delivery space lacked a professional, scalable platform, no unified solution existed for statewide delivery, and customers had no seamless way to order from local smoke shops.
APPROACH
01
Research
Conducted in-depth research and user interviews to uncover pain points, understand the cannabis delivery landscape, and define a strategy that would set Puffy apart from competitors.
02
Navigating Cannabis Law
Researched state regulations and compliance requirements across California to ensure the platform met legal standards while enabling seamless, licensed delivery at scale.
03
Testing & Iteration
Ran rigorous testing cycles across the platform and in-store kiosk experience, refining every touchpoint to ensure a seamless, intuitive journey for both new and returning customers.